You’ve seen the posts on Instagram and Facebook: smiling social media mavens posing with everything from charcoal toothpaste to mattresses. This is influencer marketing,
Self storage operators often cite divorce as one of the main reasons people use self storage. The splitting up of a marriage also results in the dividing of things accumu
No demographic is a monolith. That should be every self storage marketing professional’s mantra. And yet many marketers—in all industries, not just self storage—forget th
In a competitive self storage market, it’s tempting to want to give away a few things for free in order to attract new customers and retain loyal tenants. Whether you’re
It’s a shockingly common problem among self storage operators. A tenant abandons their storage unit and leaves behind cremains. The term cremains—if you’re fortunate enou
