Eight Podcasts Every Self Storage Operator Should Listen To

Krista Diamond |

A growing number of Americans turn to podcasts to help them stay informed, make them laugh and keep them company on long commutes. If you’re like roughly half of the population you’ve listened to at least one podcast episode yourself. The audio medium can keep you up to date on the news and serve as a modern form of storytelling, but have you ever viewed it as a way to grow your self storage business?

As a self storage operator, you have many goals. You might be dealing with a legal issue one day and tackling a social media marketing strategy the next. Fortunately, there are a few podcasts that can offer you fresh insight. From a podcast by a self storage trade publication to a daily dose of entrepreneurial spirit, here are eight podcasts to add to your rotation.

ISS Sounds of Storage Podcast

This podcast series from self storage industry publication Inside Self Storage features conversations with self storage professionals on a wide range of subjects affecting the industry. Episodes are typically brief enough to listen to on your drive to work or on your lunch break. Expect engaging discussions between Inside Self Storage editors and investors, marketers, legal professionals and other leaders. Podcast topics range from construction trends to facility management and even insight on how the Trump administration could affect the self storage industry. Best of all, you can turn to the robust supply of articles and active discussion forums to learn more after listening.

Self Storage Mastery Podcast

Start listening to this self storage podcast on Monday and by Friday, you’ll be finished with the five episode series and you’ll be well-versed in do-it-yourself marketing and sales techniques. Podcast host David Luce brings a decade of self storage experience plus sales and advertising training to the show, where he discusses self storage marketing topics like how to better utilize Craigslist and how to tap into the kind of customer base that is most likely to rent self storage long term.

BiggerPockets Podcast

This weekly podcast isn’t specifically aimed at the self storage industry, but it does feature insightful conversations between real estate investors on their challenges, accomplishments and the secret to success. Whether you’re an independent self storage operator with one facility, or a business owner looking to invest in self storage, this podcast offers actual strategies to accomplish goals of all sizes. Be sure to to listen Episode #138, “Self Storage, Systems, and SEO with Michael Rogers,” for advice on increasing self storage ROI.

Real Estate Investing for Cash Flow

Real Estate Investing for Cash Flow is another great podcast on commercial real estate that offers worthwhile advice for self storage operators. Host Kevin Bupp brings in industry professionals to talk about all forms of commercial real estate including self storage. Check out Episode #148, “Building Massive Wealth and Passive Cash Flow by Investing in Self Storage with Hunter Thompson” for an hour long discussion on self storage profitability.

The Commercial Real Estate Show

Rounding out our picks for commercial real estate focused podcasts is The Commercial Real Estate Show. Like the other two real estate podcasts on this list, this weekly podcast isn’t about self storage exclusively, but it does delve into subjects that may be of interest to self storage operators. Start with the two episode series on the state of self storage (“Self Storage Management, Development & Legal Issues-Part I” and “Self Storage Today”) where guest Scott Zucker, deputy counsel of the National Self Storage Association, presents complex self storage topics in an easily digestible manner.

Social Pros Podcast

Whether your storage facility’s Facebook page has hundreds of followers or just a handful, you can benefit from listening to the Social Pros Podcast. This social media marketing podcast is designed to be an asset for anyone looking to do more with Facebook, Twitter, Instagram and other digital channels. Every week, hosts Jay Baer and Adam Brown sit down with social media managers from major companies like Krispy Kreme, Ford, Dell and Humana. The podcast, which was recently named best podcast at the Content Marketing Awards, dives deep into everything from paid content to identifying social media trends.

Entrepreneur on Fire

If you’re looking for a little inspiration to keep you motivated as you navigate the growing world of self storage, tune into Entrepreneur on Fire, a daily podcast where business leaders reflect on what works and what doesn't. Entrepreneurs from a variety of industries including virtual sports management, music production, market research and startups of all kinds talk about how they’ve earned success. You’ll be surprised how much you can learn from entrepreneurs who have nothing to do with self storage.

Focus on Customer Service

Self storage tenants may be booking online and responding to trends like automated self storage and valet storage, but customer service still matters. Focus on Customer Service is a podcast dedicated to customer service in the digital space. If you’ve noticed an increase in customers turning to social media to ask questions or voice complaints, add Focus on Customer Service to your podcast rotation for valuable advice on how to adapt.