How to Create Mobile Friendly Marketing

Jon Fesmire |

77% of Americans now have smartphones. In fact, a lot of your tenants probably found you via an internet search on their smartphones.

Your website is your online hub where much of your business will take place. It’s critical for you to have a site that works well on desktop and laptop computers as well as mobile devices.

Mobile or Responsive

There are two types of “mobile-friendly” websites, mobile sites and responsive sites. A mobile site is one specifically built for mobile devices with small screens in mind. Responsive sites scale depending on the viewing device, but look essentially the same.

When preparing to make your site mobile-friendly, keep a few things in mind. If you create an entirely different set of pages for mobile devices, your site can rank lower on Google. Yes, Google is picky! However, it’s possible to design pages in such a way that they present very differently on mobile devices. When each page is fine tuned to this purpose, this is still called a mobile site. Responsive sites change in a more uniform way.

If you want to go with a responsive site, we recommend using WordPress. You’ll want to go with a provider that allows you to use add ons, either purchased or custom. Most WordPress sites adapt to screen size automatically.

If you want a more customized mobile version of your site, you can hire a developer to convert your pages, or you can use a provider like Wix. While a developer will cost more, we recommend this option, since your developer can help you add in some of the bells and whistles we’ll cover momentarily.

Functionality

Make sure your mobile site allows tenants and potential tenants to do anything they can on your site. Can people rent units directly from your website? Then they need to be able to do that via their smartphones. Can people subscribe to your newsletter? Then your mobile site needs to include that functionality.

Perhaps you’re still updating your capabilities. When you add something new to your site, make sure it’s reflected in the mobile version.

SMS

Short Message Service (SMS) refers to text messaging. While businesses have known the value of having an email mailing list for years, many are just becoming wise to the usefulness of the smartphone equivalent, SMS lists.

Talk to your developer about setting up a link directly on your mobile homepage where visitors, whether customers can opt in to receiving text messages from your business. You should also have a number that people can send a text to, allowing them to join as well. This is just another way to extend your reach into mobile-friendly marketing.

Checking With Google

Once the mobile version of your site is set up and looks good, you can check with Google to see if their search engine considers it mobile-friendly.

This should give you a good start in creating a mobile version of your website and allowing tenants and other customers to handle their business with you right from their phones. Best of luck, and stay competitive!