Self storage companies, like most businesses, rely on their customers to succeed. Writing an online review not only helps the storage facility, but helps potential tenants as well.
When you know that a business is great, you can help other people find it by reviewing said business on Yelp, Google Reviews, or Facebook. If you’ve had a bad experience with a facility and leave a negative review reflecting it, it’s in their best interest to fix whatever the problem is. You’ll learn why below.
In 2017, Forbes published its statistical findings related to online reviews. This study concluded that 90 percent of consumers consult online reviews before visiting a business. It also showed that reviews impact 67.7 percent of purchasing decisions.
We tend to trust our friends when they make a business recommendation, and we trust online reviews nearly as much. In fact, 84 percent of people trust an online review as much as a recommendation from a friend, and 74 percent of customers trust a local business more if they’ve read a good review. The statistics continue to look good for well-reviewed companies, as 65 percent of people consider online reviews a highly trusted source of information.
If you leave a positive review for your storage facility, you’ll not only be supporting a business you like, but you’ll be helping other customers find that business. Think of it as giving back to the community.
While the above news is great for self storage facilities that receive good reviews, they’re not so great when there are no reviews, or the reviews are negative.
Just one bad review can result in a facility losing 22 percent of new business. That jumps to a frightening 59 percent if that page has three negative reviews, and 70 percent for four.
If you have a negative experience at a storage facility and you leave a bad review, this will hopefully result in the business reaching out to you to make things right. This is the most important reason why it’s important to leave an online review.
We all rely to some degree on the kindness of others, whether that means getting a lift home from a friend, donating to charity, or helping local businesses and the people who work for them. Plus, leaving a review feels good. It allows you to express your appreciation (or lack thereof) for a business. If you’re happy with your self storage facility, please leave them a review today.